About
Highly analytical Product Designer with 5+ years of experience transforming complex problems into intuitive and engaging user experiences across diverse digital platforms. Leverages a deep understanding of user-centered design principles, design systems, and agile methodologies to drive product success and achieve measurable business outcomes. Brings unique insights from prior experience in the dynamic esports industry, specializing in optimizing player journeys and enhancing community engagement through data-driven design.
Work
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Summary
Led end-to-end product design for a flagship SaaS platform, enhancing user experience and driving feature adoption through strategic UX/UI initiatives.
Highlights
Spearheaded the redesign of the core dashboard interface, resulting in a 25% increase in user engagement and a 15% reduction in support tickets within 6 months.
Conducted comprehensive user research, including 50+ user interviews and usability tests, to identify key pain points and inform product roadmap decisions.
Developed and maintained a scalable design system, improving design consistency by 40% and accelerating design-to-development handoff by 20% across multiple product teams.
Collaborated cross-functionally with product managers, engineers, and marketing teams to define product requirements and ensure seamless execution of new features, leading to a 10% increase in conversion rates for a key workflow.
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Summary
Designed engaging user interfaces and experiences for an esports tournament platform, significantly improving player satisfaction and community interaction.
Highlights
Enhanced the tournament registration and matchmaking flows, contributing to a 30% increase in active player participation and a 10% decrease in registration abandonment rates.
Conducted competitive analysis and player journey mapping to identify opportunities for improvement, leading to the successful launch of 3 new features that boosted user retention by 18%.
Designed and prototyped interactive features for live event streaming, increasing viewer engagement by 22% during peak broadcast times.
Collaborated with game developers and community managers to integrate player feedback into design iterations, fostering a more positive and responsive user experience within the esports ecosystem.
Languages
English
Mandarin Chinese
Skills
Product Design
UX/UI Design, User Research, Wireframing, Prototyping, Usability Testing, Information Architecture, Interaction Design, Design Systems, Product Strategy, Design Thinking.
Software & Tools
Figma, Sketch, Adobe XD, Miro, Maze, UserTesting.com, Jira, Confluence, Asana.
Methodologies
Agile, Scrum, Lean UX, Design Sprints, User-Centered Design.
Esports & Gaming
Player Experience (PX), Community Engagement, Tournament Platforms, Live Streaming UI, Game Design Principles, Gaming Ecosystem.